Everything you need to know about using SuperSchema
SuperSchema is an AI-powered tool that automatically generates schema markup (JSON-LD) for your website. Schema markup helps search engines and AI tools like ChatGPT, Perplexity, and Google AI Overviews better understand your content, leading to better rankings and visibility.
Pro Tip: Start with your most important pages (homepage, product pages, blog posts) to see the biggest impact on your search visibility.
URL Discovery is our website crawler that automatically finds all the pages on your website. Instead of manually entering URLs one by one, just drop in your domain and let us do the heavy lifting.
Our crawler finds:
Note: URL Discovery finds pages that are publicly accessible and linked from other pages. It won't find pages that require login or aren't linked anywhere.
SuperSchema uses AI to analyze your webpage and automatically generate the correct schema markup. No manual data entry, no Schema.org documentation hunting—just paste a URL and go.
SuperSchema automatically detects and generates:
SuperSchema automatically pulls:
Accuracy: Our AI reads your actual page content, so the schema is based on real data—not generic templates or hallucinations like you'd get from ChatGPT.
Every schema gets a quality score from 0-100 based on completeness, accuracy, and best practices. Higher scores mean better chances of rich snippets and AI citations.
Excellent
Complete, optimized schema with all recommended properties
Good
Solid schema with most important properties present
Fair
Basic schema, missing some recommended properties
Needs Work
Minimal schema, consider using AI refinement
Use AI refinement to automatically improve your schema quality score. The AI analyzes your schema and adds missing properties, fixes issues, and optimizes for search engines.
Refinement Limits: You can refine each schema up to 2 times
Cost: Refinements are FREE (included with your schema generation)
Results: Average quality score improvement of 15-25 points
When to Refine: Refine schemas with scores below 80, or when you need that extra edge for competitive keywords and AI citations.
The Library is your central hub for managing all URLs and their schemas. Every URL you discover or generate schema for is automatically saved here.
Tip: Use the Library filters to track your schema coverage. The "Has Schema" vs "Needs Schema" tabs show exactly which pages still need attention.
Connect your HubSpot account to automatically push schema markup directly to your HubSpot blog posts, pages, and landing pages. No manual copy-paste required.
If you have multiple HubSpot portals, associate domains with each portal for automatic selection:
Requirements: HubSpot integration requires Marketing Hub Professional/Enterprise or CMS Hub Professional/Enterprise.
Getting "Domain Not Associated" warning?
This means you have multiple HubSpot portals and haven't associated domains yet. Follow the Domain Association steps above, or click "Go to HubSpot Settings" in the modal.
Can't find my HubSpot page?
Make sure the URL domain matches your HubSpot domain. The content matcher searches by URL, so the domains must match exactly.
Connection showing as "Inactive"?
Click "Validate" to refresh the connection. If it stays inactive, you may need to reconnect your HubSpot account.
SuperSchema uses a credit-based system. Each action that uses AI (like generating schema) costs 1 credit. No subscriptions, no monthly fees—just pay for what you use.
New users get 2 free credits when they sign up. No credit card required.
Value: Credits never expire, and you only pay for AI-powered features. Manual editing and organization are completely free.
Once you've generated schema, you need to add it to your website. SuperSchema generates JSON-LD format, which is the easiest and most recommended method by Google.
If you use HubSpot, use our integration to push schema automatically:
After adding schema to your site:
Best Practice: Always test your schema after adding it to your site. Google's Rich Results Test will catch any formatting issues and show you exactly what search engines see.
Schema doesn't guarantee rich snippets—it just makes them possible. Google needs to: (1) crawl and index your page, (2) validate your schema, and (3) decide your content deserves a rich snippet. This can take days or weeks. Keep your schema valid, content high-quality, and be patient.
Absolutely! The schema editor lets you manually edit any field. Just be careful not to break the JSON structure. If you mess up, you can always regenerate or use AI refinement.
You can still access all your existing schemas, edit them manually, and manage your Library. You just won't be able to generate new schemas or use AI refinement until you purchase more credits.
Nope! Credits never expire. Buy them whenever you need them, use them whenever you want.
Credit purchases are non-refundable, but we're confident you'll love the results. Start with the 2 free credits to test it out before purchasing.
Yes. We use industry-standard encryption for all data. Your HubSpot tokens are encrypted at rest, and we never store your payment information (handled by Stripe).
There's no subscription to cancel. Just stop using SuperSchema whenever you want. Any unused credits will remain in your account if you decide to come back.
Yes! SuperSchema automatically detects Product schema for e-commerce pages, including price, availability, reviews, and ratings. Works with Shopify, WooCommerce, and any other platform.
Most schema tools give you generic templates that require manual data entry. SuperSchema actually visits your URL, reads your real content, and generates complete, accurate schema automatically. Plus, we have quality scoring, AI refinement, and HubSpot integration built in.
Absolutely! Agencies and freelancers use SuperSchema to quickly generate schema for client sites. Just generate the schema and add it to your client's website—no special license needed.
Can't find what you're looking for? Our support team is here to help.
Contact Support