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Schema Property Reference

Copy-ready code snippets to boost your schema quality score. No fluff—just the exact properties you need to paste into your schema.

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How to Use This Guide

1

Find Your Schema Type

Scroll to the section for your content type (Article, Product, Organization, etc.)

2

Copy the Snippet

Click the copy button on any property you want to add

3

Paste & Customize

Replace placeholder values with your real content and regenerate

Jump to Schema Type:

Article / BlogPosting Product Organization Person Recipe Event

Article / BlogPosting Schema

Perfect for blog posts, news articles, and editorial content. These properties help search engines understand your content and display it in rich results.

Recommended Properties (25% of score)

Author (Structured)

15-25 points

Structured author with profile links for maximum credibility

"author": {
  "@type": "Person",
  "name": "Your Name",
  "url": "https://yoursite.com/author/yourname",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://linkedin.com/in/yourprofile"
  ]
}

Publisher (With Logo)

15-25 points

Organization info with logo for rich results

"publisher": {
  "@type": "Organization",
  "name": "Your Company Name",
  "logo": {
    "@type": "ImageObject",
    "url": "https://yoursite.com/logo.png",
    "width": 600,
    "height": 60
  },
  "url": "https://yoursite.com"
}

Dates (Published & Modified)

18 points total

When the article was published and last updated

"datePublished": "2024-11-06T08:00:00-05:00",
"dateModified": "2024-11-06T14:30:00-05:00"

Description

15-20 points

100-150 character summary (this becomes your search preview)

"description": "Your 100-150 character summary here that describes the article content clearly and concisely for search results."

Image (Structured)

12-20 points

Featured image with dimensions for better display

"image": {
  "@type": "ImageObject",
  "url": "https://yoursite.com/featured-image.jpg",
  "width": 1200,
  "height": 630,
  "caption": "Descriptive image caption"
}

URL

10 points

The canonical URL of this article

"url": "https://yoursite.com/your-article-url"

Advanced AEO Features (25% of score)

Keywords (Array)

5-10 points

3-5 main topics for better topical relevance

"keywords": ["topic 1", "topic 2", "topic 3", "topic 4", "topic 5"]

About

AEO boost

The main subject matter of the article

"about": {
  "@type": "Thing",
  "name": "Main Topic",
  "description": "What this article is primarily about"
}

Article Section

AEO boost

The category or section this article belongs to

"articleSection": "Your Category Name"

Word Count

AEO boost

Total words in the article

"wordCount": 1500

Language

AEO boost

Content language code

"inLanguage": "en-US"

Speakable

5-10 points

Voice search optimization (which parts can be read aloud)

"speakable": {
  "@type": "SpeakableSpecification",
  "cssSelector": [".article-headline", ".article-intro"]
}

Mentions

AEO boost

Related topics or entities mentioned in the article

"mentions": [
  {
    "@type": "Thing",
    "name": "Related Topic 1"
  },
  {
    "@type": "Thing",
    "name": "Related Topic 2"
  }
]

Main Entity

AEO boost

The primary entity this page is about

"mainEntityOfPage": {
  "@type": "WebPage",
  "@id": "https://yoursite.com/your-article-url"
}

Product Schema

Essential for e-commerce pages, product listings, and review sites. These properties enable rich product snippets in search results.

Recommended Properties

Description

15-20 points

100-150 character product description

"description": "Clear product description between 100-150 characters for optimal display in search results."

Image (Multiple)

12-20 points

Product images (multiple recommended)

"image": [
  "https://yoursite.com/product-image-1.jpg",
  "https://yoursite.com/product-image-2.jpg",
  "https://yoursite.com/product-image-3.jpg"
]

Brand

Important

The brand or manufacturer

"brand": {
  "@type": "Brand",
  "name": "Your Brand Name"
}

SKU & Identifiers

Important

Product identifiers for better matching

"sku": "ABC-123",
"gtin": "00000000000000",
"mpn": "MANUFACTURER-PART-NUMBER"

Advanced AEO Features

Aggregate Rating

10-15 points

Overall customer ratings (major AEO boost)

"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.5",
  "reviewCount": "89",
  "bestRating": "5",
  "worstRating": "1"
}

Individual Review

AEO boost

Sample customer review

"review": {
  "@type": "Review",
  "author": {
    "@type": "Person",
    "name": "Reviewer Name"
  },
  "datePublished": "2024-11-01",
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "5",
    "bestRating": "5"
  },
  "reviewBody": "Great product! Highly recommend for anyone looking for quality."
}

Offers

Required for products

Price and availability information

"offers": {
  "@type": "Offer",
  "url": "https://yoursite.com/product-url",
  "priceCurrency": "USD",
  "price": "29.99",
  "availability": "https://schema.org/InStock",
  "priceValidUntil": "2025-12-31",
  "seller": {
    "@type": "Organization",
    "name": "Your Store Name"
  }
}

Organization Schema

For company pages, about pages, and business information. Helps establish authority and credibility in search results.

Recommended Properties

Logo

Important

Company logo for brand recognition

"logo": "https://yoursite.com/logo.png"

Description

15-20 points

Company description (100-150 characters)

"description": "Brief description of your organization between 100-150 characters for search results."

URL

10 points

Company website URL

"url": "https://yoursite.com"

Contact Information

Important

How customers can reach you

"contactPoint": {
  "@type": "ContactPoint",
  "telephone": "+1-555-555-5555",
  "contactType": "customer service",
  "email": "[email protected]",
  "availableLanguage": ["English", "Spanish"]
}

Address

Important

Physical business address

"address": {
  "@type": "PostalAddress",
  "streetAddress": "123 Main Street",
  "addressLocality": "City Name",
  "addressRegion": "ST",
  "postalCode": "12345",
  "addressCountry": "US"
}

Advanced AEO Features

Same As (Social Profiles)

5-10 points

Social media profiles (major AEO boost)

"sameAs": [
  "https://facebook.com/yourpage",
  "https://twitter.com/yourhandle",
  "https://linkedin.com/company/yourcompany",
  "https://instagram.com/yourhandle",
  "https://youtube.com/@yourchannel"
]

Founding Information

AEO boost

When the company was founded

"foundingDate": "2020-01-15",
"founder": {
  "@type": "Person",
  "name": "Founder Name"
}

Person Schema

For author pages, team member profiles, and personal brands. Establishes credibility for content creators.

Recommended Properties

Basic Person Information

Core properties

Essential person details

"@context": "https://schema.org",
"@type": "Person",
"name": "Full Name",
"url": "https://yoursite.com/about",
"image": "https://yoursite.com/headshot.jpg",
"description": "Brief bio between 100-150 characters about this person and their expertise."

Job Title & Company

Important

Professional role and organization

"jobTitle": "Job Title",
"worksFor": {
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://companysite.com"
}

Advanced AEO Features

Social Profiles

5-10 points

Professional social media links (major AEO boost)

"sameAs": [
  "https://twitter.com/username",
  "https://linkedin.com/in/username",
  "https://github.com/username",
  "https://medium.com/@username"
]

Contact Information

Optional

How to reach this person

"email": "[email protected]",
"telephone": "+1-555-555-5555"

Recipe Schema

Essential for food blogs and cooking sites. Enables rich recipe cards in search results with ratings, cook time, and more.

Recommended Properties

Author

15-25 points

Recipe creator information

"author": {
  "@type": "Person",
  "name": "Chef Name",
  "url": "https://yoursite.com/author/chef-name"
}

Dates

18 points

When recipe was published and updated

"datePublished": "2024-11-06",
"dateModified": "2024-11-06"

Image (Multiple)

12-20 points

Recipe photos (multiple recommended)

"image": [
  "https://yoursite.com/recipe-photo-1.jpg",
  "https://yoursite.com/recipe-photo-2.jpg",
  "https://yoursite.com/recipe-photo-3.jpg"
]

Recipe Details

Required

Cook times and serving information

"recipeYield": "4 servings",
"prepTime": "PT15M",
"cookTime": "PT30M",
"totalTime": "PT45M",
"recipeCategory": "Main Course",
"recipeCuisine": "Italian"

Advanced AEO Features

Keywords

5-10 points

Recipe topics for better discovery

"keywords": ["quick dinner", "pasta", "italian food", "weeknight meals", "family friendly"]

Nutrition Information

AEO boost

Nutritional facts (highly valued)

"nutrition": {
  "@type": "NutritionInformation",
  "calories": "350 calories",
  "proteinContent": "25g",
  "fatContent": "10g",
  "carbohydrateContent": "40g",
  "fiberContent": "5g",
  "sugarContent": "8g"
}

Aggregate Rating

10-15 points

User ratings for the recipe

"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.8",
  "ratingCount": "127",
  "bestRating": "5",
  "worstRating": "1"
}

Event Schema

For conferences, webinars, concerts, and any scheduled events. Enables rich event listings in search results.

Recommended Properties

Event Dates & Location

Required

When and where the event happens

"startDate": "2024-12-15T19:00:00-05:00",
"endDate": "2024-12-15T22:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
  "@type": "Place",
  "name": "Venue Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Event Street",
    "addressLocality": "City Name",
    "addressRegion": "ST",
    "postalCode": "12345",
    "addressCountry": "US"
  }
}

Organizer

Important

Who is hosting the event

"organizer": {
  "@type": "Organization",
  "name": "Event Organizer Name",
  "url": "https://organizer-site.com"
}

Image

12-20 points

Event poster or promotional image

"image": "https://yoursite.com/event-poster.jpg"

Description

15-20 points

Event description (100-150 characters)

"description": "Brief event description between 100-150 characters highlighting what attendees can expect."

Advanced AEO Features

Offers (Tickets)

Important

Ticket pricing and availability

"offers": {
  "@type": "Offer",
  "url": "https://yoursite.com/tickets",
  "price": "25.00",
  "priceCurrency": "USD",
  "availability": "https://schema.org/InStock",
  "validFrom": "2024-11-01T00:00:00"
}

Performer

AEO boost

Featured speakers or performers

"performer": {
  "@type": "Person",
  "name": "Performer Name",
  "url": "https://performersite.com"
}

Property Impact Reference

Quick reference for score impact, effort required, and when to add each property.

Property Points Effort Priority Best For
@context, @type, name 33 each Auto Critical All schemas (auto-included)
author (structured) 15-25 2 min High Articles, recipes
publisher (structured) 15-25 2 min High Articles, news
description (100-150 char) 15-20 3 min High All content types
image (structured) 12-20 1 min Medium All content types
aggregateRating 10-15 5 min High Products, recipes, services
datePublished, dateModified 18 total 1 min Medium Articles, recipes, news
keywords (array) 5-10 2 min Medium Articles, products
speakable 5-10 3 min Medium Articles (voice search)
sameAs (social links) 5-10 2 min Medium Person, Organization

Common Patterns (Reusable Blocks)

Copy these patterns once and reuse across all your schemas. Just update the values with your real information.

Basic Author Pattern

Use this exact structure for any article, blog post, or recipe

"author": {
  "@type": "Person",
  "name": "Your Name Here",
  "url": "https://yoursite.com/author/yourname",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://linkedin.com/in/yourprofile"
  ]
}

Basic Publisher Pattern

Standard publisher format for all content types

"publisher": {
  "@type": "Organization",
  "name": "Your Company Name",
  "logo": {
    "@type": "ImageObject",
    "url": "https://yoursite.com/logo.png",
    "width": 600,
    "height": 60
  },
  "url": "https://yoursite.com"
}

Structured Image Pattern

Better than plain string URLs (higher quality score)

"image": {
  "@type": "ImageObject",
  "url": "https://yoursite.com/image.jpg",
  "width": 1200,
  "height": 630,
  "caption": "Descriptive caption for accessibility"
}

Frequently Asked Questions

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